Digital Team · WIP
ASNB Digital Team · WIP · July Dept. Meeting

Digital Team highlights
for July 2026

Two initiatives in progress — Market Ria-lity and OMNIS. An interactive walkthrough: explore the dashboards, flip through the creative, and poke at everything.

01 📊 Market Ria-lity Making market insights easier for everyday Malaysians Explore → 02 🎯 OMNIS Finding the right investors before we advertise Explore →
01 · Market Ria-lity

Making market insights easier
for everyday Malaysians

The opportunity

Every month, Ria produces detailed market reports filled with valuable insights.

However, the format can feel too technical for everyday investors — limiting its reach and impact.

Our idea

Transform each report into bite-sized, easy-to-understand stories.

01 · Market Ria-lity

Every month: article first,
social after

A deliberate one-two — depth for serious readers, simplicity for everyone else, and every path leads back to ASNB Academy.

Step 1 · The article goes live

Warm up the serious readers 📄

The full market update is published on ASNB Academy and shared as a link post. Serious readers get the depth — and the article racks up traffic, SEO and reader signals.

🔥 Warm-up read 📈 Academy traffic 🫙 Feeds the OMNIS pool
Step 2 · Social follows

Catch the light readers 📱

Days later, the same story lands as a simplified carousel on Instagram and Facebook — built for scrollers, with the caption linking back to the full article.

IG 34 ❤️ · first 18h FB 10 👍 · 2 shares 🔗 Links back to the article
♻️ One story, two doors — and both lead to ASNB Academy. That same reader pool is exactly what OMNIS retargets.
Market Ria-lity · The work so far

Two months, two stories

0 monthly drops 0 creative panels 🗓️ June drop: scheduled next week

April · EN Markets Can Bounce Back Fast 🏀 tap any panel to view it big

May · EN Not Every Market Moves Together 🧭 tap any panel to view it big

01 · Market Ria-lity

Early signals from Instagram

Public engagement from @asnbmy (72K followers), captured 10 July 2026. Reach, saves and shares need IG Insights access — that’s part of the ask.

April drop · posted 19 Jun 0 likes ❤️ · +4 comments · instagram.com/p/DZxCRBdmBOE
May drop · posted 9 Jul 0 likes in the first 18 hours — tracking 📈
June drop Scheduled 🗓️ BM edition · goes live next week
Channel 0K @asnbmy followers · comments also arrive via Facebook cross-posting

April drop vs neighbouring feed posts

Likes + comments per static post · Jun–Jul 2026

Public likes + comments, captured 10 Jul 2026 · Source: instagram.com/asnbmy

📌 It beat the prize-led contest post — without offering a prize. Educational content can hold its own in the feed.
01 · Market Ria-lity

Values

🙋

For investors

  • Makes market updates less intimidating
  • Builds investing knowledge through simple explanations
  • Encourages long-term investing habits
🤖

For ASNB Ria

  • Gives greater visibility to Ria’s market expertise
  • Keeps Ria relevant through timely, educational content
  • Extends the value of every monthly market report across digital channels
02 · OMNIS

Finding the right investors
before we advertise

Millionsof existing unit holders
Outdatedcontact details on file
Generallocations are all we know
The challenge

How do we make our media spend smarter when our audience data is incomplete?

Our thinking

Before investing in paid media, we first create organic content that naturally attracts investors interested in ASNB — articles on ASNB Academy. 📚

02 · OMNIS

Strategy flow

From organic to paid, in five steps. Click each one — or press play to watch the funnel build itself.

Organic ➜ ➜ ➜ ➜ Paid

👆 Pick a step to see what happens there.

02 · OMNIS

Content clusters: one topic,
multiple opportunities

Instead of standalone articles, we build content around a single investor topic — each piece answering a different question along the investor’s journey. First topic: “Do I already have an ASNB account?” Click an article to see where it fits.

Up next — proposed cluster topics 🧭

💰 Unclaimed dividends & dormant balanceshigh emotional pull · same CTA: update & check 🛡️ Nomination & hibahwho inherits your ASNB savings? 🚀 First step with Riastart small, start now — the activation cluster
02 · OMNIS

Why this matters & focus values

✨

Why this matters

  • Covers an investor’s journey instead of answering just one question
  • Creates multiple content assets from one strategic topic
  • Strengthens discoverability through connected content
  • Supports both long-term organic traffic and future campaign targeting
🎯

Focus values

  • Reduces media wastage by reaching more relevant audiences
  • Builds higher-quality audience pools for retargeting
  • Supports long-term SEO while improving campaign efficiency
  • Creates a scalable foundation for future CRM and acquisition efforts
To move faster

What we need from you

Three specific asks — none of them big, all of them unblock the next three months.

1✅

Endorse the series

Make Market Ria-lity an always-on monthly programme in EN and BM — June’s edition is already scheduled for next week.

2💰

Seed the OMNIS pilot

A modest 3-month media budget for content boosting and the contact-update retargeting test. KPI: cost per updated contact detail.

3⚡

A compliance fast-lane

A pre-approved monthly template plus a 48-hour review SLA — so market updates land while they’re still news.

That’s the Digital Team WIP · July Dept. Meeting 🎬

That’s July from the Digital Team —
two initiatives moving, more to come 🚀

📊 Market Ria-lity — insights everyone can read 🎯 OMNIS — smarter media, warmer audiences
myasnb.com.my

V 1.0 · Discover Potential